13 Jul
Wrigley reaches settlement in Eclipse lawsuit
Eclipse can't use 'Natural Germ Killing' claims anymore
A settlement has been reached in a class action lawsuit against gum giant Wrigley in the US, where the gum maker had claimed its Eclipse products had germ-killing properties.
Under the settlement, Wrigley will create a fund of $6 million (plus up to an additional $1 million if needed to satisfy claims) to reimburse eligible consumers up to $10 for qualified purchases of Eclipse chewing gum and mint products with a “natural germ killing” message, and to cover the other costs associated with the settlement. They will also make changes to its marketing and labeling of this product.
Posted by dentist in orange on 13.07.10 at 7:55 am
Wrigley, as a chewing gum, is already an institution on the said business. So it would be very visible if there is a certain product that would infringe its copyright. A least by now, it is already settled. Anyway, they only have one vision: to freshen one’s breath.